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American Pie as Jingle

DigiTrad:
AMERICAN PIE
AMERICAN PIE--PROGRAM NOTES


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Greg B 18 May 07 - 11:46 AM
Rapparee 18 May 07 - 12:55 PM
KB in Iowa 18 May 07 - 12:58 PM
Greg B 18 May 07 - 01:21 PM
KB in Iowa 18 May 07 - 01:55 PM
GUEST,mg 18 May 07 - 02:00 PM
GUEST 18 May 07 - 04:05 PM
GUEST,Ed 18 May 07 - 04:06 PM
Rapparee 18 May 07 - 05:14 PM
Greg B 18 May 07 - 05:46 PM
McGrath of Harlow 18 May 07 - 08:17 PM
Desdemona 19 May 07 - 08:30 PM
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Subject: BS: American Pie as Chevy Jingle
From: Greg B
Date: 18 May 07 - 11:46 AM

Does anybody else appreciate the irony of Chevrolet's use
of 'Miss American Pie' as their new advertising jingle?

They get as far as 'drove my Chevy to the levy but the
levy was dry.' Then cycle through before they get to
anything about 'good old boys.'

Now, it seems to me that the dried-up levy is a mighty
powerful metaphor for the demise of the world's biggest
auto-maker.

The song is really about the end of an era, a loss of
innocence, and the rise of cynicism about all that was
'America' to a certain generation.

I mean, don't they LISTEN to what they're putting out?


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Subject: RE: BS: American Pie as Jingle
From: Rapparee
Date: 18 May 07 - 12:55 PM

I think that's "levee", not "levy."


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Subject: RE: BS: American Pie as Jingle
From: KB in Iowa
Date: 18 May 07 - 12:58 PM

I think they drove the Chevy over to Eugene Levy's house.


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Subject: RE: BS: American Pie as Jingle
From: Greg B
Date: 18 May 07 - 01:21 PM

Gene was one of the guys drinking whisky and rye,
being dry and all.

They didn't know he was Jewish. He didn't look it,
and apparently never mentioned that the Father was the
only one he admired most.


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Subject: RE: BS: American Pie as Jingle
From: KB in Iowa
Date: 18 May 07 - 01:55 PM

Seriously, though, I don't think the people at ChevyTM or in the ad agency care what the song is really about. It's well known and mentions ChevyTM. Reminds me of "Born in the USA" becoming a patriotic anthem when it is really anything but.


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Subject: RE: BS: American Pie as Jingle
From: GUEST,mg
Date: 18 May 07 - 02:00 PM

I think it is about time Chevy used it...it is an iconic song...mg


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Subject: RE: BS: American Pie as Jingle
From: GUEST
Date: 18 May 07 - 04:05 PM

Should one be driving, drinking whisky (or and rye? Is it Canadian rye whisky? Eugene Levy is Canadian, ruling out the american pie thing, if they went to his house. This would be another pie.

Maybe they stopped at dry, fearing a law suit from encouraging drinking and driving?


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Subject: RE: BS: American Pie as Jingle
From: GUEST,Ed
Date: 18 May 07 - 04:06 PM

Maybe they refer to those McDonald's pies


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Subject: RE: BS: American Pie as Jingle
From: Rapparee
Date: 18 May 07 - 05:14 PM

The levee was and I suppose still is a popular place for the "good old boys" to have a drink or six.


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Subject: RE: BS: American Pie as Jingle
From: Greg B
Date: 18 May 07 - 05:46 PM

...even in a 'dry' county. (I've visited one 'dry' county. Was
there for a week one night.)


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Subject: RE: BS: American Pie as Jingle
From: McGrath of Harlow
Date: 18 May 07 - 08:17 PM

After Hurricane Katrina, surely the very word "levee" has some rather unfortunate overtones. Death, dereliction of duty, general incompetence...


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Subject: RE: BS: American Pie as Jingle
From: Desdemona
Date: 19 May 07 - 08:30 PM

It all brings to mind the late 80s (or maybe early 90s?) Metamucil commericial featuring Arlo Guthrie singing "The City of New Orleans"..."good mornin' America how are ya?" took on a whole new meaning for the baby boomer generation...!

~D


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