Mudcat Café message #4070707 The Mudcat Café TM
Thread #132499   Message #4070707
Posted By: Nigel Parsons
04-Sep-20 - 06:11 AM
Thread Name: BS: Language Pet Peeves
Subject: RE: BS: Language Pet Peeves
Pet peeve number: . . .
Something is "three times smaller/lighter/cheaper".
When making comparisons the comparison is made in terms of the original. The original may be three times the size of the newer object, but that means the newer object can be described as "one third the size" of the original.

If something has a price, making it 'one times cheaper' reduces the price by 100%, making it free. To be "three times cheaper" they need to pay me double the original price in order to take it away!

I've just seen it in an online add for building bricks "eight times smaller than Lego". No, no, no! (one eighth the size)
Also they're referring to the volume. The bricks appear to be a 1:2 scale model of Lego bricks.