Mudcat Café message #2516923 The Mudcat Café TM
Thread #116964   Message #2516923
Posted By: GUEST,Tom Bliss
16-Dec-08 - 11:59 AM
Thread Name: Why folk clubs are dying
Subject: RE: Why folk clubs are dying
apart from the usual typos I meant to clarify this better:

"developing the skills and profile that only full commitment to the circuit can generate"

By skills, I don't mean musical ability, I mean sales and marketing skills, and some other survival skills which you don't find out about till you've been three months in the jungle!

Increasingly, artists are being expected to help to ensure that there will be a decent audience - in fact some clubs nowadays maintain that this is entirely the artist's responsibility. The skills required to do this, specially in the current climate, are not easy to come by - and only the totally committed are likely to give them their wholehearted attention (coming as they do on top of all the artistic things that artists have to do).

They include things like mailing list building and management, graphic design, finding and engaging with remote media outlets, developing web communication skills and so on.

To have even a chance of reaching out over the shoulders of your employers to potential punters (specially if those punters happen not to be fans of clubs) takes time and massive tenacity - something few musicians want to apply to anything other than music.

Tom