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GUEST,Marion Case Study: Let's Do a Press Kit (50) RE: Case Study: Let's Do a Press Kit 15 Aug 02


Is anyone still in constructive criticism mode? If so, please take a look at this brochure which I am planning to make to look for work in nursing homes/retirement homes etc.

Thanks, Marion

So... an 8x11 sheet folded in three.

Page one:

Marion Parsons
Voice-Guitar-Violin
phone number
some graphics which I haven't decided on yet - maybe sheet music or drawing of instruments

Page two:

Marion Parsons specializes in musical programs which cater to the tastes and needs of senior citizens. These programs may take one of the following approaches:

SING-A-LONGS:
- songleading with guitar accompaniment
- material is entirely based on requests
- Marion provides large-print lyric books of well-known songs and rhythm instruments
- The tempo, pitch, and repetition of songs is aimed towards maximizing participation

PERFORMANCES:
- concert, or background for special event
- vocal, guitar, and violin selections; piano selections where piano is provided by the facility
- requests are honoured as far as possible
- songs are chosen from a wide range of genres and decades

OTHER:
- one-on-one room visits
- "troubadour" approach (playing for shorter periods in many locations within a facility)
- providing music for music therapy activities

page three:

Besides general programs that are appropriate at any time, Marion offers thematic programs:

-Christmas
-Valentine's Day
-St. Patrick's Day
-Christian or Jewish programs
-music for memorial services

Programs may be built around other themes on request.

pages four and five:

Sample Song List:

Sing-a-long standards
Classic popular songs
Instrumental selections
Country and folk tunes
Celtic ballads
Broadway themes
Sacred music

[and I would list six or seven sample titles in each category]

page 6

For further information or booking, please contact:

Marion Parsons
phone number
address
email

Rates are negotiated according to the budget, location, and equipment needs of each facility. References and demo tapes are available upon request.


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