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User Name Thread Name Subject Posted
Steve Shaw BS: Language Pet Peeves (1654* d) RE: BS: Language Pet Peeves 15 Jan 21

I don't want to go off at too much of a tangent, but the topic of the public perception of broadcast weather forecasts is quite interesting and has been a matter of concern for forecasters. Here's a link that could be worth a read (you'll have to copy and paste it):

I'm an amateur member of the Royal Meteorological Society and have been subscribing to their in-house mag for decades. A few years ago there was a discussion of how well the public were able to concentrate on forecasts, and it came up that many people switch on the forecast but have drifted off well before the end. I suppose that we often want to tease out the bits relevant to our own region, but that can seem to be quite an effort when things such as "tomorrow will be dry and bright in the south and east but it will be more unsettled in the north and west." There's a lot to process in that, especially if, like me, you live in the south and west :-) , and by the time the presenter gets to that bit I've probably fallen asleep anyway. I think that the best two communicators on the telly are Susan Powell and Sarah Keith-Lucas, both confident, clear, map-savvy and able to hold the attention for the required two minutes. I struggle with Helen Willetts and body-builder Tomasz Schafernaker. If Mrs Steve asks me what the forecast is if I've listened to either of those two, I realise that I haven't listened properly...

I've posted this before, but my favourite weather forecast ludicrosity was Helen Willetts telling us that "At least last night's rain has washed the humidity out of the air..."

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